Mumbai, July 19, 2024 – The bustling suburb of Mulund West, Mumbai, is now home to The Bake Room, a bakery that has quickly become a local favourite. At the helm is Bijal Doshi, a passionate cake artist and dedicated entrepreneur whose journey into the world of baking is as inspiring as the delectable creations she crafts.
A Passion Born in Childhood
“Hi, I am Bijal Doshi representing my brand, THE BAKE ROOM, located in Mulund West, Mumbai. I am a cake artist and passionate cake decorator,” Bijal begins, introducing herself with a warm smile. With a Diploma in Food Technology and a Master’s in Cake Decoration from abroad, her qualifications reflect her dedication to her craft.
Bijal’s love for baking began in her childhood. “Baking has been my passion since my childhood,” she reminisces. “I always dreamt of having my own bakery brand or an artisan cake studio.” Her father, a guiding force in her life, played a pivotal role in shaping her career path. “My major inspiration and mentor was my dad, who guided me to select the food industry as my career path. I can never forget his one line: ‘Food and garment industry can never take a back seat as it’s a basic necessity.’ Since then, there has been no looking back. It’s been 17 years in total, always creating and innovating, especially making eggless baking possible.”
Adapting to Changing Times
When asked about the evolution of the baking industry over the last five years, Bijal notes significant changes. “The baking world has dramatically changed, especially during the pandemic. Of course, the value for true artists and their artistic work has been compared to pocket-friendly products. The baking industry is divided into extreme low and extreme high segments. There must be the thinnest line for medium or upper-medium bake stores.”
Bijal’s insights reflect the challenges and opportunities faced by bakers today. The pandemic has reshaped consumer preferences, highlighting the need for quality and creativity in every product.
Cakes: From Birthdays to Weddings
Cakes have traditionally been associated with birthdays, but Bijal notes a shift in trends. “Cakes and weddings have always been traditional for westernized countries, and cakes are rituals for them. But in the current scenario, seeing the audience being very health-conscious and aware of westernized culture, theme cakes have become an important role in each and every celebration. From the smallest announcements to celebrating milestones, a cake is a must to express joy.”
Bijal’s innovative approach to wedding cakes is noteworthy. “Creating picturesque designs for the bride and groom on the cake, making them feel like royalty in a grand palace, everything they dream of for a perfect life,” she explains. Her artistic vision brings dreams to life, making each wedding cake a unique masterpiece.
Innovative Fusion Dishes and a Healthy Menu
The Bake Room is not just about cakes. Bijal has introduced a range of innovative fusion dishes that have quickly gained popularity. The Paneer Schezwan Croissant, a delightful blend of Indian and French flavors, has been a hit. Refreshing beverages like the Orange Mojito and Strawberry Mojito have become favorites among patrons.
In response to the growing demand for healthier options, Bijal has launched a new healthy menu featuring the highly loved Ragi Pizza. “It’s the most loved by the people,” she proudly shares. The menu also includes Hummus and Pita Bread, offering delicious and nutritious choices.
The Bake Room: A Culinary Destination
The Bake Room has established itself as a culinary destination in Mulund West, thanks to Bijal Doshi’s passion, creativity, and dedication. Her journey from a childhood dream to a successful entrepreneur serves as an inspiration to many. As she continues to innovate and delight her customers, The Bake Room is set to become a landmark in Mumbai’s vibrant food scene.
For those looking to indulge in exquisite cakes, innovative fusion dishes, and a healthy menu, The Bake Room is the place to be. Visit The Bake Room in Mulund West and experience the magic crafted by Bijal Doshi, a true artist in the world of baking.