Actor-director Deepak Tijori has announced the launch of his music label by releasing the audio of Tijori Music`s first song titled `Gumshuda` across all popular music platforms including Spotify, Apple Music, Amazon Music, JioSaavn, Gaana, Hungama and Wynk Music. He has joined hands with one of the best distributors `Believe India` for his label to reach people globally.
Speaking of launching his own music label, Deepak Tijori said, “The decision to launch Tijori Music is an emotional initiative which came from a very personal and tedious experience I faced with my last film Tipppsy, released in May 2024. As an independent filmmaker, I`ve always believed in creative freedom and having control over my work; but the process of releasing the music for a film was an eye-opener. Closer to releasing the film in theatres, I had to close a deal for the film`s music by selling the songs to a music label. However, when I approached various known labels, I was shocked by the current state of the music market in India as the deals they offered lacked fair equity for the producers, putting us at a disadvantage with questionable transparency. I was left in a difficult position realizing that even if I wanted to use my own song in another film of mine in the future, I would especially have to beg the label for permission. For instance, I was outright refused when asked if I could post the songs from my film on my own YouTube channel.”
He added, “In case I rebelled, the music company had the right to strike my channel with a copyright claim. It was astonishing to learn that if I ever wanted to remake my own songs, which is quite common nowadays, I`d have to pay the label to use my own creation. This experience made me realize two things – First, to maintain control over my intellectual property (IPR), I needed to have my own music label. By owning Tijori Music, I can ensure that I have the freedom to use the music I create whenever I want without needing to acquire permissions or pay unnecessary hefty fees. Second, this experience opened my eyes to the struggle many artists face. There are countless talented musicians who don`t get the opportunity to bring forth their music because they are shut out by big labels.”
“With Tijori Music, I aim to provide a platform for artists who go unheard and are looking for a place to showcase their talent. If a song aligns with our label`s mandate and is approved by my team, we will offer these artists exposure and support without the typical barriers and complications. I believe in paying it forward and creating opportunities for others, especially in a market that feels monopolised from all sides. Tijori Music is here to foster creativity, support new talent and make sure artists have a fair shot.”
He further added, “I urge my fans and all music lovers across the world to listen to our new release `Gumshuda` and feel the connection as the composition delves into the depths of romance capturing a bittersweet ache of missing someone special.`”
Tijori Music`s first single, a heartfelt ballad is sung by singer Shivendra Murmu and features well-known yogini & talented actor Mandeep Kaur along with Australian actor Kumar who makes his debut with this music video which is scheduled to release on 10th of September, 2024 on Tijori Music`s YouTube channel. Directed by the skilled Sunvik Bhhardwaj, the music score is by Babli Haque and Meera Sarkar. The video is entirely shot in Melbourne, Australia adding a timeless charm that perfectly complements the harmony of emotions conveyed in the song certain to leave the viewers spellbound.