Actor Harshvardhan Rane, who is currently gearing up for the release of his upcoming film Ek Deewane Ki Deewaniyat, alongside actress Sonam Bajwa in the lead, urged his fans to buy tickets and support the film ahead of its theatrical release on October 21, 2025. For the unversed, the film is set to clash at the box office with Ayushmann Khurrana and Rashmika Mandanna`s Thamma.
Harshvardhan Rane asks fans to support Ek Deewane Ki Deewaniyat
On Monday, October 20, the actor took to his Instagram handle to share a video, in which he can be seen sticking a sticker that read `Please Ticket Kharid Lena Iss Baar` on his van. In the video, while having a word with the paparazzi, he was heard saying, “Please ticket kharid lena. Iss baar, please 9 saal wait mat karana, please ticket kharid lo.”
In the caption, he wrote, “Please ticket khareed lena kal. Small film, Zero promotions, Non Franchise, Less screens.…aisa mujhe logon ne kaha tha 7th Feb 2025 ko bhi, but audience made it their personal mission!” He went on to reveal that Ek Deewane Ki Deewaniyat has received fewer screens in theatres.
Ek Deewane Ki Deewaniyat vs Thamma
The controversy started when, Thamma reportedly received a larger number of screens and show slots, which left Ek Deewane Ki Deewaniyat with limited options in comparison. Usually, advance bookings start in multiplexes with one screen per property for around four days.
However, this time around, PVR INOX reportedly made an exception for Thamma. Ek Deewana Ki Deewaniyat producer, Desi Movie Factory`s Anshul Garg, reportedly told India Today, “In an era where widespread reliance on streaming platforms for financing is prevalent, we have elected to pursue the theatrical route. Despite delivering four commercially successful songs and a highly promising film, it is indeed regrettable that Ek Deewana Ki Deewaniyat is not receiving equitable consideration in cinemas.”
“The film industry is fundamentally driven by dreams and passion — values that we hold close. Any attempts to deprive us of this aspiration and confine our work to a limited audience are highly inappropriate. We remain hopeful that rational judgment will prevail and that our film will be afforded a fair opportunity,” the producer added.